Project Sansar promotional image via Linden Lab

On July 4th, I noted USA Today’s video short on Project Sansar and the Lab. At the time, I indicated that there didn’t appear to be a related article to go with the video. However, that’s now changed, and Ed Baig, USA Today tech reporter, has indeed written an article to sit alongside the video, which appeared on July 6th under the title Second Life’s creators try for a third — in virtual reality.

“Third”? You may wonder. “What third?” The answer is something of a play on words – Linden Lab’s “first life” is (like the rest of us) firmly rooted in the physical world, where it sits as a corporate entity employing over 200 staff, 75-ish of whom are focused on Project Sansar (the rest doubtless made up of those managing Second Life, running Blocksworld, taking care of the company’s…