Makers of handmade pianos since 1853, Steinway & Sons is known as a stickler for tradition. The rise of music streaming and the lucrative market for tech gadgets would make anyone rethink that strategy.

On April 1, the storied piano-maker announced its first major invention in over 70 years: the self-playing Spirio grand piano. “In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us,” said Steinway CEO Michael Sweeney in a press release…

Source: Steinway just released an iPad-controlled piano — Quartz