Makers of handmade pianos since 1853, Steinway & Sons is known as a stickler for tradition. The rise of music streaming and the lucrative market for tech gadgets would make anyone rethink that strategy.

On April 1, the storied piano-maker announced its first major invention in over 70 years: the self-playing Spirio grand piano. “In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us,” said Steinway CEO Michael Sweeney in a press release…

Source: Steinway just released an iPad-controlled piano — Quartz

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.