Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone | TechCrunch

Experiencing the world’s art just got a little easier, thanks to Google’s newly launched Arts & Culture application which puts works of art from over a thousand museums across 70 countries into the palm of your hand. But the app goes beyond offering only static images and text – instead, it now offers tools to search art works by any keyword, browse by color, as well as see an artists’ works evolve over time. It even supports 360-degree virtual tours, which you can view in Google Cardboard, and an “Shazam for art”-like feature that will identify the painting in your camera’s viewfinder.

The Arts & Culture application was available previously on both iOS and Android, but this release combines a number of Google’s more advanced technologies to make discovering, appreciating and viewing art a more immersive experience.Similar to how Google Photos works, you can search for anything – like “shoes” or “all things gold,” notes Google in its announcement of the new release.

Plus, there are things that the technology enables that’s not even possible in the real world – like being able to view, at a glance, all of an artist’s work on a scrollable timeline. After all, many artists’ collections are split up across multiple museums around the world, which makes it difficult to perform a comprehensive comparison of lifetime’s work.You can see this feature in action on Google’s Art & Culture site, which shows how Van Gogh’s works went from gloomy to vivid, says Google. You can also click on different colors in a bar on the top when viewing an individual artist’s work, in order to filter by color. For instance, here’s Claude Monet’s use of gray.

Source: Google’s new Arts & Culture app brings the world’s art, virtual tours and more to your smartphone | TechCrunch

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