Facebook finally has a better solution to freebooting — the common practice of stealing someone your video and uploading it to their Facebook Page to reap the engagement and audience growth. Today’s update to the Facebook Rights Manager tool that launched last year includes the new option to “claim ad earnings” on other people’s uploads of a video you own. This way if an infringing video includes a new mid-roll ad break Facebook is testing, the revenue will be sent to the content’s owner instead of the uploader who stole it.
And now instead of manually reviewing all pirated content instances, rights owners can set automated rules for whether infringing uploads should instantly be blocked, allowed but the viewing metrics shown to the owner, allowed with the owner claiming the ad earnings, or sent to manual review.
The “claim ad earnings” option puts Facebook Rights Manager closer to feature parity with the industry standard, YouTube’s Content ID. When Facebook launched Rights Manager last year, TechCrunch noted this feature was the one big thing it was lacking….