Sansar preview 5: the potential of marketing

Inara Pey: Living in a Modem World

Sansar from Linden Lab

So, in my last look at Sansar’s preview videos, I made mention of a desire to see something of a focus on creators from outside the Second Life catchment.

On Wednesday, July 26th, I got my wish, as the fifth Sansar preview video hit the airwaves with a look at the work of Unit 9, a London-based studio specialising in content creation in a range of mediums – film, digital, games, VR and “experiential”. They have an impressive list of global clients / partners including Google, Yamaha, 20th Century Fox, Samsung, Mercedes-Benz, Save The Children, Sprint, Delta, the UK’s Channel 4 TV, and so on.

Within Sansar, Unit 9 – under the leadership of Anrick, a director specialising in VR and promotional / marketing films working for clients like Saatchi & Saatchi  and Toyota – has built “Monkey Temple”. I’m not exaggerating when I say…

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